Rêver en couleurs

Rêver en couleurs [Dreaming in color] is a black and white film photography exhibition presented by Le Trou Noir, a community darkroom and collective in Montreal.

The poster campaign features an analog image of a carnival that invites in the play and imaginative spirit of the exhibition’s title, contrasting with the monochromatic works on display.

In keeping with the collective’s ethos of community accessibility, the posters were distributed in public spaces throughout the city, including storefronts and neighborhood walls, reinforcing the exhibition’s connection to its local audience.